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TRAVELOCITY ANNOUNCES
"DIRECTOR FOR A DAY" WINNER
$25,000 AWARDED; VISIT TO PROJECT GREENLIGHT SET
FORT WORTH, Texas (February 25, 2003) - Travelocity, the most popular travel site on the Web, is proud to announce that Peter Craig, from Quincy, Ill., is the winner of its "Director for a Day" contest. Craig will receive $25,000 along with a Travelocity-sponsored trip to the set of Project Greenlight - which, too, recently announced winners of its screenplay and directors contests.
Craig's 30-second "Bus" commercial beat out 70 other entrants. Expert judges included Richard Donner, director of Hollywood films "Lethal Weapon" and "Superman," Stan Richards, owner of advertising agency The Richards Group, and Mike Malone, creative director for The Richards Group.
"We were pleasantly surprised by the overall quality of entrants," said Jason Pruismann, director of advertising and promotions, Travelocity. "Not only was Peter's commercial very creative and humorous, it had a touch of shock value that put it over the top."
Craig's commercial was also the favorite of Travelocity visitors who had the opportunity to vote on their favorite spot during the contest.
"It was nice to see that visitors to the Web site also took a liking to the commercial," Craig said. "I had a great time making the spot and was honored that such highly-regarded industry peers played a part in naming 'Bus' the winner."
Craig is the co-owner of Spaceman X Media Productions, located in Quincy. In addition to servicing commercial accounts, the company is also currently producing its first feature film. "Bus" can be viewed online at www.spacemanx.com.
About Travelocity
Travelocity pioneered the online travel space and continues to be the most popular travel service on the Web, giving consumers access to hundreds of airlines, thousands of hotels and cruise and vacation packages and best-in-class car rental companies, all backed by more than 1,000 customer service representatives staffed to provide 24-hour assistance. With 38 million members, Travelocity is the sixth largest travel agency in the United States. It has been recognized worldwide for its leadership in the online travel space, and it operates or powers Web sites in five languages across four continents.
Travelocity is wholly owned by Sabre Holdings Corporation (NYSE: TSG), the leading provider of technology and marketing services for the travel industry. More information on Sabre can be found at www.sabre.com. Additional information about Travelocity can be found on the Web at www.travelocity.com.
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